Cost Effective – Compared to other forms of advertising, Transit /Bus Branding campaigns offer the greatest value for money.
High frequency & repetition – SPAs allow sequential booking of buses going to different sites on multiple roads. This means potential customers will repeatedly see the adverts several times a day.
Offers targeted marketing – Locations can be handpicked in specific areas thus limiting high wastage that comes with large format highway billboards.
Close to point of purchase – The more repetitive the advert, the more likely people are going to be influenced to take the call to action and purchase.
Creatively versatile – They are generally flighted in three or more, which allows for more exposure & extended room for creativity.
