Interior Seat inserts Branding

Interior Seat Inserts Branding

What is the value of Seat inserts in Transit Media Advertising?

At one time, advertisers tended to shy away from Seat Inserts advertising because of the perception of who the bus rider might be. Questions have been raised over the years on such an audience. Was it that the passenger could not afford a car?

Most people these days prefer Bus rides because it saves them the often high cost of parking and the wear-and-tear on their cars and provides them the opportunity to review material for a morning meeting, study, or just relax and gather their thoughts for the busy day ahead. The seat inserts displayed inside the buses reach passengers who spend an average of 30-40 minutes on the bus per ride . . . and your ad is there for them to read the whole time. Some also take pictures and share with their friends especially when the ad placed displays offers, perks, bonuses and rewards.

Not only can you reach some very upscale customers on the inside of the bus, but you can also reach a large variety of people by advertising on the more traditional exterior bus wraps. Available in various shapes and sizes, exterior bus wraps display advertising messages to thousands of people in cars as well as pedestrians. What could not fit on the exterior bus wraps could now be continued on the interior seat branding.

Buses travel through cities and outlying suburban areas, to shopping malls, universities, business districts, amusement centers, supermarkets, theaters and convention sites. Local customers as well as visitors to your area will be exposed to your large moving messages.

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