BUS BRANDING ADVERTISING IN KENYA

Transit Media Advertising (bus or taxi advertising) is an out of home advertising medium that displays adverts on the interior and exterior of public service vehicles.The adverts are placed anywhere from on the sides of buses and taxis or on the seat covers of vehicles.The bus adverts are also known as mobile billboards due to their ability to move from one place to another. The vehicles have a large surface area making them easy to spot. This exposes your products in some instances also indiscriminately to the millions of consumers who are either motorists, passengers and pedestrians.By studying the demography of the commuters, you can choose the vehicles and the routes to display your ads. For example, if you are looking to target a large number of commuters, you can choose a bus or route that carries more passengers every day.An average rides on public transport lasts for 30 minutes where passengers have nothing else to do and nowhere to go. They spend the time viewing advertisements that are around. Your advertisement gets the chance of a longer exposure with enough time to get registered in their minds with an increased recall value.Most daily commuters travel on fixed routes at scheduled times in buses or trains, meaning they get to see your ad repeatedly.If someone is taking the same route or the same bus line or train twice a day, it’s possible that the person might see your ad at least 20-25 times in a month! The more the exposure, the more chances are that your ad creates a permanent impression on their mind, and in turn offering the call to purchase.Many shoppers use public transport while going shopping. Buses and running along the route of a particular shopping area carrying your advertisement could help in making your ad timely and appropriate to draw the attention of such people.Cabs on the other hand are used to run short errands within the city and at a friendly price point due to the emergence of taxi hailing apps. IF YOU’RE LOOKING TO QUICKLY GET NOTICED, TO INTERACT WITH YOUR TARGET AUDIENCE AND GET A GUARANTEED RETURN ON INVESTMENT, THEN TRANSIT MEDIA IS UNDOUBTEDLY THE BEST PLACE TO PUT YOUR MONEY.

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